Concept Store Roll Out

A thousand print items, two weeks to build the artwork and no time to fix mistakes before the doors opened.

Three views of the finished concept store.

I was brought into Dalziel+Pow on several occasions to support their graphics and artwork team. This usually happens when projects start to overlap in ways that their permanent staff couldn't cover alone.

One of those occasions was the installation of a new concept store for Millets, the outdoors and camping retailer. The new designs had been signed-off, the interior fit out scheduled.

A full flagship store built for their customers to test. Now the job was to produce everything from large-format window and wall graphics through to signage, product information panels, shelf edge labels and individual product tags.

All printed and installed ahead of a fixed launch date. There was very little margin for error in this schedule. Everything needed to be correct before the files were handed to the printers.

This is the kind of job I'm well suited to. Large, complex suites of physical assets where every single piece has to carry the new brand and match the design guide exactly. Long spec sheets with a matrix of variations. Special inks and unusual finishes. Each had to be carefully created and checked by the team for errors because once it's on the shop floor, it has to be correct.

Has your studio ever hit that kind of crunch before a big launch? This is usually when I get the call.