When I recently wrote a business objective plan, the guide asked for unquestionable standards.

The low res idea now has to work in the real world at full size.

Welcome from Otis and me.

Problems with an exhibition stand graphic wall, 8m wide and 3m high, at one of the biggest trade shows of the year. The artwork had already been set up and sent to the printers a week earlier.

Freelance means I work roughly 9 to 5, but I need a gap in the afternoon for the school run.

A logo is a flat vector, but a folded neck tag can bring that shape into the real world.

Reprint cost or missed deadline? Which one keeps you up more at night?

Three times in my career, a freelance booking meant to last a couple of weeks turned into something longer.

Fifteen months ago we finished the house renovation that had taken over a year of my life.

"One of those people who makes the work easier without ever compromising on quality."

For years, freelancing meant exploring around town and looking for the correct studio doorbell to press.

Back when blank DVDs were a thing, a multi-pack went to print with a website address one character out.

Studio reinforcement for when things get busier.

Fixing a global sponsor logo library.

Trust built on experience, proven with results.

Artwork from the US can require careful colour matching when translated to European print profiles.

A thousand print items, two weeks to build the artwork and no time to fix mistakes before the doors opened.

Adapting a campaign design for a real-world surface.

Helping a local campaign group show how their ideas could improve their neighbourhood.