I specialised for a few years in creating artwork for temporary promotional cardboard display units and point of sale items promoting home entertainments releases. This is a difficult job that requires knowledge not only of print processes and colour management to ensure the key art is reproduced properly but also meant understanding how these items are constructed, where bleed and print free areas are needed and the ability to take a small scale visual and open it out to fit the cutter guides. Shown here are examples for The Muppets, Bioshock 2 and X-Men Origins: Wolverine.