The container that the product ships inside is a prime location for communication. Not only the product title and key features which make it stand out from the competition but also the small print and legal information that can often need to be displayed in several languages. Packaging also differentiates by using more expensive print finishes with special inks, block foil and embossed textures all be used to make the product stand out on shelf. Shown here are examples for Braun, Echo Falls, and Primark.