A logo is a flat vector, but a folded neck tag can bring that shape into the real world.
Isklar Norwegian Mineral Water product launch materials sitting on my desk.
At Intelligent Marketing, I worked on the launch of Isklar Norwegian Glacial Mineral Water. The brand mark has an eight-pointed star and the idea was simple. How can we carry that same shape into the hands of customers?
The execution had some subtle challenges. Folded paper has thickness, so it doesnt behave the way a line on screen does, and the original mock-ups proved the point. It wouldnt sit flat without a thin spine built in to absorb that depth so the fold closed clean.
Getting there took several attempts, and it pulled me into paper engineering, the foundation the printed artwork sits on. I had to develop the cutter guide instead of working with one that had been supplied.
Each attempt required a small adjustment to the fold angles, moving fractions of a degree at a time, until it sat flat and held its shape without splitting or bulging at the crease. It worked well and looked great hanging on the neck of the bottle.
What looked like a simple neck tag with a fancy die cut took a series of prototypes and a lot of patience with angles.
Which idea on your desk seemed like an easy job until the print specs came in?